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The BBB Institute for Marketplace Trust is pleased to provide tools and resources that help consumers identify potentially confusing or misleading advertisements.

 

Resources for Consumers

Resources for California Citizens

California Legislation and Regulations
Other Resources

 

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RESOURCES FOR CONSUMERS

• BBB Code of Advertising: http://www.tihuirui.tw/code-of-advertising/
  
  
• Better Business Bureau: The Better Business Bureau in your area offers consumers and businesses a wide range of resources, including business and charity reviews, complaints, statistics, ratings, and more to assist in intelligent buying decisions and investment opportunities.
  
  Find and contact your local BBB here: http://www.tihuirui.tw/en/us/bbb-directory

• BBB National Advertising Division: http://www.tihuirui.tw/council/the-national-partner-program/national-advertising-review-services/national-advertising-division/
• Federal Trade Commission: https://www.ftc.gov/news-events/media-resources/truth-advertising

 

RESOURCES FOR CALIFORNIA CITIZENS

California Legislation and Regulations:

• Unfair Competition Law B&P 17200
  • LIABILITY: Conduct that constitutes “unfair competition” is defined as any of the following: (1) an “unlawful” business act or practice; (2) an “unfair” business act or practice; (3) a “fraudulent” business act or practice; (4)”unfair, deceptive, untrue or misleading advertising”; and (5) any act prohibited by sections 17500 through 17577.5.
  • FOR MORE INFORMATION, CLICK HERE
    

 

• False Advertising Law B&P 17500
  • LIABILITY: Prohibits advertising about goods or services that the defendant knew or should have known was “likely to deceive” a reasonable consumer and advertising with the intent not to sell as advertised. 
  • FOR MORE INFORMATION, CLICK HERE 

 

• Consumer Legal Remedies Act Cal. Civ. Code 1750
  • LIABILITY: Prohibits “unfair methods of competition” and “unfair or deceptive acts or practices” in connection with the sale or lease of goods or services. Lists specific prohibited acts (see below).
  • FOR MORE INFORMATION, CLICK HERE 
    
    

Other Resources:

• Better Business Bureaus in California
  Find and contact your California BBB here: http://www.tihuirui.tw/en/us/bbb-directory/ca
  
  

• CA Attorney General’s Office
  California Department of Justice
  P.O. Box 944255
  Sacramento, CA 94244-2550
  916-445-9555/(800)952-5225
  http://ag.ca.gov/consumers/general.php
  To file a complaint with the CA Attorney General online, click here.